With over 1.5 billion users in 180 countries, WhatsApp is ideally placed to meet the emerging consumer demand for fast, efficient 'conversational commerce'. It's the most popular messenger app globally, boasting over 1 billion active accounts with 65 billion messages sent every day. It also represents a huge opportunity for enterprises to service their customers on a platform they're familiar and at ease with.
At this round table on ‘Leveraging the power of WhatsApp in e-Commerce and retail to drive business growth’ , learn how marketing leaders in Kenya can use WhatsApp for Business to:
Bring customers back into the sales funnel
Keep customers informed and build brand/product awareness
Increase engagement and ROI
Leverage customer experience teams to recommend products and increase sale
Vice President & Head of International Business ( JAPAC, ME & Africa)
Ankush has around 2 decades of experience in CPaaS, Omnichannel, Conversational Commerce, SaaS, Location Intelligence, Google Maps & Cloud Revenue Growth, Strategy Consulting, and New Market Development.
Ankush has an exhaustive International Sales & Marketing Exposure across 30+ countries. Ankush is also a Business Transformation Consultant & Executive Coach for StartUps @ Stanford Seed Program, Stanford University.